
SeedLegals
AI that turns pitch decks into deals
Showing investors that AI extraction was working, then landing them in Deal Flow to talk to founders and send proposals in one place.
I'm a senior product designer with over 15 years e‑commerce experience. I've been lucky enough to work at some of the UK's largest retail companies across many industries, including Marks and Spencer, Argos, and, most recently, John Lewis & Partners.
Whilst at John Lewis & Partners I worked across different product teams to delivery improvements throughout the website & App including Fashion, Customer Content and PDP.
Past & present
SeedLegals
Asos
John Lewis & Partners
Marks & Spencer
Argos
Iglu Ski
Planet Cruise
WiggleSelected work

SeedLegals
Showing investors that AI extraction was working, then landing them in Deal Flow to talk to founders and send proposals in one place.

ASOS
A research-led discovery into how customers choose a size online, where confidence breaks down, and where ASOS could help.